Real work, real results
A selection of projects that show how I work – across communication, coordination, and digital systems. Each one is different; the through line is always the same: structure, clarity, and keeping the people in mind.
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Website Management & Digital Presence (ongoing)
Website Management & Digital Presence (ongoing)
CMS management · SEO & GEO · Copywriting · UX improvements · Social media
CMS management · SEO & GEO · Copywriting · UX improvements · Social media
The situation: The client had a Wix website that wasn't working as hard as it could – content was outdated, navigation wasn't intuitive, and there was no consistent presence online.
What I did: Ongoing management of the website – content updates, SEO and GEO improvements, UX and navigation refinements, copywriting and publishing new sections, and light social media planning.
The outcome: A cleaner, more purposeful digital presence that reflects the client's work accurately and keeps growing. Over 10 months, website sessions have grown by 50% and organic search clicks have increased by 37% — reflecting steady improvements in content, structure, and search visibility.
System Adaptation & Internal Alignment (ongoing)
System Adaptation & Internal Alignment (ongoing)
Product ownership · Stakeholder interviews · Developer communication · Workshops
Product ownership · Stakeholder interviews · Developer communication · Workshops
The situation: A company introduced a new internal system — but two key user groups, assistants and brokers, were working with it differently, creating friction and unresolved issues. Until then, problems had been reported via email, making it nearly impossible to track what had been addressed and what was still outstanding. The development team had no clear picture of what users actually needed.
What I did: Talked to people across the team to understand their real pain points. Mapped the issues, maintained a structured development board, communicated directly with the developers, and organised workshops to align workflows and build shared understanding.
The outcome: A clear, maintained feedback loop between the team and developers. Fewer workarounds, better alignment between assistants and brokers on shared workflows, and a structured way to surface and resolve system issues going forward.
Wunder.io Website Redesign (Nov 2023 – Dec 2024)
Wunder.io Website Redesign (Nov 2023 – Dec 2024)
Product ownership · Project coordination · Stakeholder communication
Product ownership · Project coordination · Stakeholder communication
The situation: Wunder needed a full website redesign – and a single person to own the process end to end, from early planning through to launch.
What I did: Collaborated with the Head of Marketing to define content needs and build a structured backlog. Kept the development team aligned through daily stand-ups, handled all testing, and maintained ongoing stakeholder communication throughout. Also led the manual content migration process – creating the instructions, coordinating the team, and running daily check-ins to catch errors and answer questions as they came up.
The outcome: An MVP launched on schedule in March – including a fully coordinated content migration – with continuous development of remaining features carrying on from there, tracked and communicated at every step.
Event Management & Coordination
Event Management & Coordination
End-to-end event planning · Speaker & participant communication · On-site coordination
End-to-end event planning · Speaker & participant communication · On-site coordination
The situation: A recurring need across several organisations – professional events that needed someone to own every detail, from strategy to on-the-day logistics.
What I did: Managed end-to-end planning and execution for tech conferences, civic forums, and internal company events — covering strategy, logistics, speaker coordination, communication, and live coordination.
The outcome: Consistently smooth events where organizers could focus on content, not chaos. Notable events: DrupalCamp Baltics (2016, 2019), Share IT (2019, 2021, 2022), WunderCon (three editions).
Intranet UX Research & Redesign (Jan – Jul 2022)
Intranet UX Research & Redesign (Jan – Jul 2022)
UX research · Information architecture · Internal communication
UX research · Information architecture · Internal communication
The situation: Wunder's intranet wasn't doing its job. Content was scattered, Slack noise was high, and employees couldn't find what they needed.
What I did: Led a full UX research cycle – surveys, persona creation, KPI definition, menu structure testing, low-fidelity wireframing, and usability testing sessions in close collaboration with HR.
The outcome: A clear, evidence-based framework and content structure recommendations – a solid foundation for a future user-centred intranet.
Brand Management (Feb 2021 – Dec 2024)
Brand Management (Feb 2021 – Dec 2024)
Brand guidelines · Internal communication · Cross-team coordination
Brand guidelines · Internal communication · Cross-team coordination
The situation: Wunder was growing and needed a consistent, well-maintained brand identity across all touchpoints – print, digital, and internal.
What I did: In close collaboration with the designer, helped shape the overall brand concept, defined guidelines, ensured consistency across all materials, and led internal communication to build team-wide brand ownership.
The outcome: A coherent brand presence across every channel, with a team that understood and applied it confidently.
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